Firebase Pricing Models: What Should I Choose? 21 Oct Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile apps. As we move toward tracking app analytics using the new Google Analytics 4 properties, you’ll need to connect your app to a Firebase project. While your app doesn’t have to be built in Firebase, you’ll still need to be […] Read More
Marketing Automation Consulting Services 21 Oct Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or […] Read More
We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off 21 Oct Think of the last time you went to buy something on Amazon. I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. That’s not just because you’re a savvy shopper. It’s because of one of the most powerful psychological […] Read More
Women in engineering: How I found my career as a software engineer 21 Oct Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. Coupled with the fact that I would be the first person in my family to go college, I was under […] Read More
How Display Ads for Plumbers Work 21 Oct Plumbers Are Differentiating their Companies Online with Display Advertising Display ads are all around us whenever we browse the internet. They play a key role in how local businesses, including plumbing companies, build brand awareness with potential customers in their market. Before you decide whether display advertising is something you want to add as an […] Read More
An Intro to Amazon Sponsored Display Ad Campaigns 21 Oct Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers. This new Campaign type lets you create full funnel self serving ads […] Read More
How to Write a Killer Company One-Pager (With Examples) 21 Oct If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers […] Read More
How to Use Self-Liquidating Offers in Your Facebook Ads : Social Media Examiner 21 Oct Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Welcome PushEngage to the WPBeginner Family of Products 21 Oct Today, I’m extremely excited to share that PushEngage has joined Awesome Motive, and it is now part of the WPBeginner family of products. PushEngage is a leading push notification software with over 10,000+ customers in 150+ countries who use the platform to reliably send over 9 billion notifications each month. PushEngage & Push Notification Overview […] Read More
11 Email Marketing Stats to Guide Your Strategy 21 Oct Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing, providing you with an opportunity to send targeted, action-driven content that results in more traffic to your […] Read More
Best HR Outsourcing Service Reviews of 2020 21 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HR is confusing. And the legal ramifications of doing something wrong… are huge. There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But […] Read More
Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority 20 Oct On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids […] Read More
Q&A with Moz’s Sarah Bird 20 Oct 30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of. Sarah Bird’s special tips to optimize audience […] Read More
How to use personal passions to create meaningful content 20 Oct 30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schuleman shares three tips for encouraging a […] Read More
Our Favorite Seattle Interactive Conference 2020 Sessions 20 Oct The Seattle Interactive Conference took the virtual stage this year, delivering inspiring sessions that hit at the intersection of innovation, UX, design, and strategy. Members of Portent’s social media and analytics teams enjoyed two days of live and on-demand content from some of the best in the industry. Here are the top takeaways that Rommel […] Read More
Introducing Glassdoor Reviews in Sprout Social 20 Oct Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How […] Read More
Top-of-Funnel YouTube Audiences for B2B 20 Oct When you think of YouTube as an advertising platform, I bet you first think of B2C marketing. But YouTube is a powerful, untapped gold mine for B2B that not a lot of advertisers utilize. When you search for B2B Advertising on YouTube, you get a lot of information about content, what you should be posting […] Read More
4 Easy Strategies for More Effective Holiday YouTube Ads 20 Oct With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive […] Read More
How to Track Website Visitors to Your WordPress Site 20 Oct Are you looking for an easy way to track your website visitors in WordPress? Tracking the number of website visitors on your site can help you get insights to grow your business. You can better understand your audience, look at which posts they like, where they come from, and how they use your website. In […] Read More
5 ways to improve customer experience for eCommerce brands using Love Languages 20 Oct If you know of Gary Chapman’s book, The 5 Love Languages, then you may be familiar with his popularized theory on the 5 ways that people express and experience love. You may be wondering why I’ve associated it with how to improve customer experience. Considering only 10% of consumers agree that most brands […] Read More
VigLink (Sovrn) Review For 2020 20 Oct There are several different types of affiliate networks you can sign up with. You have traditional CPS networks and specialized CPA platforms. And then you have a hybrid network like VigLink. VigLink is somewhere between CJ and AdSense in that it converts existing outgoing links on your pages into affiliate links. You get paid per […] Read More
How to create a content marketing plan for 2021 20 Oct How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you three times more leads at a 62% lower cost than traditional marketing. Coming into 2021, […] Read More
YouTube Hashtags and How to Increase Video Views 20 Oct You’ve used hashtags on platforms like Twitter, Instagram, LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip […] Read More
Best Agile Project Management Tool Reviews of 2020 20 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Running an agile team effectively is nearly impossible without the right software. But agile project management tools can make your life much easier. It’s the best way to collaborate with your team, manage changing […] Read More
How to use Infographic Data Visualization to Attract Qualified Leads 19 Oct ‘Show, don’t tell’ isn’t just a term in entertainment—it’s fundamental to content marketing and exemplified in infographic data visualizations. As the world moves increasingly online, visuals have become the key to engaging audiences—especially as brains process images 60,000 times faster than text. But, why infographics, you may ask? Infographics are an excellent visual tool that combines […] Read More
SOSTAC marketing planning model guide 19 Oct What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to remember and it […] Read More
What You Need To Know 19 Oct It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your […] Read More
Optimizing the browser long tail across platforms, devices, and countries 19 Oct 30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption trends and regional device or browser differences. Better user experiences and higher engagement levels depend on it. There is no such thing as “mobile vs. […] Read More
How to Fix WordPress Updating Failed / Publishing Failed Error 19 Oct Are you trying to fix the WordPress updating failed or publishing failed error on your website? Sometimes when editing a post or page, you may see the updating failed or publishing failed error. This error does not give any clues, which makes it particularly difficult for beginners. In this article, we’ll show you how to […] Read More
04 – The Social Media Hat 19 Oct From a business & marketing perspective, what we’re talking about here is personalization at scale. Disney put time and effort into coming up with a clever way to make everyone choosing to celebrate their birthday at a Disney property feel special and welcomed – so much so that they’ll want to experience that again! While […] Read More
