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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

30 Oct

According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan.  This means 62 percent of companies are unprepared.  They don’t have the strategy, tactics, or tools they need to market their […]

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How to immediately profit from your next piece of content

29 Oct

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach […]

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What Is Local SEO and How to Improve Your Local Ranking

29 Oct

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. […]

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Sentiment analysis insights for your marketing strategy

29 Oct

What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, social listening, and sentiment analysis. The first speaker Dr. Jillian Nay, a founder of the […]

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JVZoo vs ClickBank: Affiliate Platform Comparison %%currentyear%

29 Oct

If you’ve been part of the affiliate marketing scene for any length of time you’re already familiar with ClickBank. Actually, anyone who has ever read a blog post about starting an online business will recognize the name. But JVZoo has also made a lot of noise since they first launched. Aren’t ClickBank and JVZoo and […]

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Demystifying Google Analytics 4 FKA App + Web

29 Oct

This post was originally published on Oct 15, 2020. It was last updated with new information on Oct 29, 2020. On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). GA4 will allow users to connect app data and website data within one […]

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Getting Started with Google Data Studio

29 Oct

So you’re in the market for a free visualization tool, and you’ve decided on Google Data Studio. We love GDS, and use it regularly at Portent when reporting on performance to our clients. Here are some things to know and general tips about Google’s answer to Tableau before you go headlong into creating dashboards for […]

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October 2020 Updates to Paid Media Platforms

29 Oct

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Attribution updates on Google including Youtube and Data-Driven Measurement Details: Youtube has been added to Google Ads attribution reporting. Additionally, their data-driven attribution model is now available to more advertisers.  Impact: Youtube’s addition to Google Ads attribution […]

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How to Easily Import and Export WordPress Users

29 Oct

Do you want to import and export WordPress users from one website to another? This could be really helpful when you are merging multiple sites and want to automatically shift all users to the new site. In this article, we will show you how to easily import and export users in WordPress. We’ll also show […]

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Re-Engage Subscribers With These 5 Emails

29 Oct

Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source   But if you don’t nurture your list, you might find that your subscribers become less and less engaged over time. This doesn’t mean […]

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Best Dropshipping Company Reviews of 2020

29 Oct

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory.  Dropshipping makes it possible for anyone to run an ecommerce […]

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Are PDFs Bad for SEO?

29 Oct

TL;DR: The most common SEO answer, it depends! PDFs have widely been debated in the SEO Community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or […]

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For Halloween 2020, old traditions get a new look to accommodate the pandemic

29 Oct

Like most big events this year, Halloween 2020 is going to look different from years past. As COVID-19 cases continue to rise across the country, traditional activities like trick-or-treating are on hold and parties are strongly discouraged. One study even found more than 75% of consumers say the pandemic has impacted their celebrations, leaving some […]

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How to get your YouTube video featured in Google

28 Oct

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create. There are […]

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Medical practice marketing strategy for 2021

28 Oct

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It’s time to leverage digital marketing for your medical practice Expanding the reach of your medical practice marketing online is a no-brainer. Just about every modern company now follows a […]

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Transformation That Will Improve Economy Growth

28 Oct

It’s been estimated that by 2021, approximately $57.6 billion will be put into artificial intelligence systems. From this statistic, it can be concluded that numerous different industries – if not all – will be utilizing this technology in their everyday tasks and business plans. Despite the worry that AI will be taking over […]

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A New Campaign Structure for eCommerce Brands

28 Oct

Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from […]

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5 Steps to Creating a Growth Strategy that Actually Works

28 Oct

Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is setting ambitious yet realistic expectations of what is achievable. This is why a growth strategy (like the one above) is one of […]

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How to Prevent Text Selection and Copy/Paste in WordPress (Easy)

28 Oct

Recently, one of our readers asked us how they can prevent text selection and copy/paste in WordPress? Many publishers who want to stop people from stealing their content may want to apply this. This basically just makes it a bit harder for people to copy text from your website. In this article, we’ll show you […]

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Importance of Colour Selection in your Website Design

28 Oct

A case study showed that altering and balancing colour while designing your website can boost conversions by 24%. This is something that is often overlooked. One cannot imagine how powerful a website with the perfect selection of colours can be for your business. Selecting suitable colours can draw attention, express intent, create excitement, push conversions, […]

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7 Different Ways You Can Use Customer Surveys

28 Oct

Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help us hone in on exactly what leads are looking for, producing lots of useful […]

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Inbound Marketing Vs. Outbound Marketing

28 Oct

There are two kinds of people.  The first group go out of their way in search of what they need.  Did you find this article after doing some research?  If so, you belong in the first group.  The second group waits on others to suggest what they should want.  Was this content piece forced on […]

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Access Google Surveys and Google Analytics 4 data in Data Studio

27 Oct

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to […]

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Access Google Surveys and Google Analytics 4 data in Data Studio

27 Oct

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to […]

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Cross-channel marketing and how to implement it

27 Oct

9 pointers for strategic marketers to implement and benefit from cross-channel marketing Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. It is a powerful way of designing your marketing strategy to create customer […]

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5 Techniques to Make Any Client Call a Breeze

27 Oct

Managing a paid digital account can be stressful. There is content to create, performance to optimize and the alway evolving idea of “strategy.” But many marketers find that the real challenge surfaces when preparing for a performance call. Otherwise productive energy is wasted on the fear of what’s on the other end of a weekly […]

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Sprout Serves: Our Commitment to Giving Back

27 Oct

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in.  Since officially launching Sprout Serves in […]

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6 Post-Pandemic Marketing Strategies With Long-Term Benefits

27 Oct

As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been […]

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How to Add Email Subscriptions to Your WordPress Blog

27 Oct

Do you want to make it easy for readers to subscribe to your WordPress blog? Many businesses miss out on the benefits of having a direct connection with their audience through email. By having people subscribe to your email list, you can increase traffic, make more sales, and build a relationship with your audience. In […]

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