Haven’t made your New Year’s Resolutions? No worries—you’re not alone 15 Dec If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across […] Read More
How Digital Marketing Can Help Your Business During the COVID-19 Crisis 15 Dec Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on […] Read More
4Cs marketing model: 2 models with the same acronym 15 Dec Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing model. This often leads to confusion about what’s being discussed and where! Let’s clarify the […] Read More
Do Display URLs Matter in Paid Search? 15 Dec In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to […] Read More
Learn About Consumer Behavior Trends in 2021 15 Dec Back in 2014, Coca-Cola created an updated campaign of the 1980’s version, “I’d Like To Buy The World A Coke.” The brand once again setting itself apart from the usual prominently white commercial’s developed in the industry, Coca-Cola took the time to create an extremely successful inclusion and diversity campaign titled, “Share A […] Read More
How to Easily Save a Blog Post to Your Computer (5 Methods) 15 Dec Do you want to save your WordPress blog posts to your computer? Normally, you can make a WordPress backup and save it on your computer. However, these backups are not readable or easy to share without installing WordPress again. In this article, we’ll show you how to easily save a copy of your blog content […] Read More
42 Powerful Local Marketing Ideas You (& Your Customers) Will Love 15 Dec Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are always ways […] Read More
Why Clubhouse App Might Be the Next Major Social Media Platform : Social Media Examiner 15 Dec Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
An update on the Structured Data Testing Tool 15 Dec Tuesday, December 15, 2020 In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we’ve heard your feedback and we’d like to give an update on what the future looks like for the Structured Data […] Read More
8 Advanced Amazon Ad Tips to Improve Your Sales 15 Dec Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can […] Read More
PPC Account Audit Guide 2020: Checklist for Audits 15 Dec The goal of a PPC account audit is to use Google’s best practices to identify quick wins in a new ad account. It’s also a good idea to audit your accounts at least once a year since multiple people are generally making changes in an account, new campaigns are launched, and human error will always […] Read More
Incorporating cybersecurity into your SEO strategy 14 Dec 30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security. The “site not available” warning, the presence of strange […] Read More
What 9 social media leaders are taking with them into 2021 14 Dec What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing […] Read More
How to Create a Simple Event Calendar with Sugar Calendar 14 Dec Do you want to add an event calendar to your WordPress website? There are lots of different plugins and calendar apps that can do this, but some are much too complicated or don’t work very well with WordPress. In this article, we’ll show you how to easily create a simple event calendar in WordPress with […] Read More
The Top 10 Online Marketing & Advertising Stories of 2020 14 Dec It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people. […] Read More
12 – The Social Media Hat 14 Dec Reading Time: 7 minutes Ever lost something like your car keys? First thing you do is begin to think back to when you last saw them… retrace your steps in your mind, right? Why? So that you can narrow your search to those places most likely to yield results. In this case, a missing set of […] Read More
Best Document Management Software Reviews of 2020 13 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Companies exchange private information with clients and customers all the time. If even one document falls into the wrong hands, they could lose a great relationship in an instant. Everyone I work with uses […] Read More
Best Free Website Builder Reviews of 2020 12 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully […] Read More
Subtle Win-Back Email Ideas | 12 Dec Are you looking for ways to further strengthen your customer base? Then perhaps you don’t need to look very far. Maybe what you need is to revisit some of your old customers and bring them back to life. The dynamics of winning back customers can be tricky. You need to identify the possible reasons why […] Read More
How to Create a Full Width Page in WordPress (Beginner’s Guide) 12 Dec Do you want to create a full width page in WordPress, so you can stretch your content across the screen? Most WordPress themes already come with a built-in full-width page template that you can use. However if your theme doesn’t have one, then it’s easy to add it. In this article, we will show you […] Read More
6 Creative Ways to Use Emojis in Emails 12 Dec It’s no secret that email marketing is one of the most lucrative ways that you can target your audience. In fact, nearly 70% of small businesses use email marketing as one of the primary methods of communicating with their customers. Your tone doesn’t always have to be formal, either— you can implement emojis in your […] Read More
Crucial SEO Tips for Holiday Season 2020 12 Dec Home >> SEO/SEM >> Holiday SEO in 2020: What You Need to Know Are you running an eCommerce business? Then you should gear up for the holiday season as early as today. And one of the most important areas you need to cover is your search engine optimization (SEO). Holiday shopping is a bit different […] Read More
Are Header Tags Important for SEO? 11 Dec While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization. In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners. We’ll also provide some tips to make […] Read More
Best Email Autoresponder Reviews of 2020 11 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over […] Read More
SEO Strategies for Optimizing Your Site for Voice Search 11 Dec “OK Google,”“Alexa!”“Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of the global online population is taking advantage of Voice Search on mobile. But […] Read More
Video marketing trends to cut through the noise in 2021 11 Dec Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for 2021, I’ve collated our industry experts’ video marketing trends and our recommended resources to optimize […] Read More
17 Best Gutenberg Blocks Plugins for WordPress (Super Useful) 11 Dec Are you looking for the best Gutenberg block plugins for your WordPress site? Gutenberg blocks are the editor blocks that are used to create content layouts in the new WordPress block editor aka Gutenberg. Introduced in WordPress 5.0, the Gutenberg editor is a fully block-based editor where each piece of content is a draggable block. […] Read More
As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021 11 Dec 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. For example, in-person conferences and hosted events are a big part of how LiveIntent builds […] Read More
Why Plumbers Should Advertise on Nextdoor 10 Dec How Plumbers Are Increasing Leads & Booked Jobs from Nextdoor Last week, I turned on the shower to warm up the water before I jumped in. When I tested the water with my hand before taking the plunge, much to my surprise, the water was ice cold. My hot water heater was a goner. Before […] Read More
Best Online Reputation Management Reviews of 2020 10 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best […] Read More
