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Why Is Email Marketing Still Crucial In 2021?

26 May

Email has been around almost as long as the internet itself. It’s reliable, it’s immediate, and it’s intention-focused. Many novice marketers can’t believe that it’s just as effective as it used to be many years ago. They can’t help but ask, “Does email marketing work in 2021?” The answer is yes, it does. Not only […]

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How to Check if Your Website is SEO Optimized (2 Easy Ways)

26 May

Do you want to check if your website is SEO optimized? By analyzing your WordPress website’s on-page SEO setup, you can easily find and fix SEO errors, so you can improve your search engine rankings and get more traffic. In this article, we’ll show you how you can check if your WordPress website is SEO […]

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How to use Social Media to Grow your Business in 2021

26 May

Every day, the digital marketing landscape is changing. And this year is no different. Many marketers out there compile social media tips that aren’t actionable and don’t help companies build a brand with staying power. But, don’t worry, I got your back with this one. When it comes to effectively using social media to grow […]

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Social Media Comments: How to Post & Respond

25 May

Social media is all about engagement and interacting with your audience. This means that when your followers and customers actually leave social media comments on your posts, you need to be responding – even if they’re not necessarily the nicest comments. It can seem a little daunting to know the best way to interact with […]

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How to structure and set goals [Free marketing plan guide]

25 May

What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, timescales and the resources to be utilized, according to defined budgets. Our free download detailing the different types of marketing plans will help you structure […]

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Failing forward in social: The ultimate growth hack

25 May

As a Virgo, I often blame my perfectionism on my astrological sign. Ever since I could remember, I have been a naturally competitive person—whether that was in the classroom, playing video games or even choosing which college I attended. That competitive spirit carried over into my job search, too. After applying for over 100 social […]

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How to Find Image Sources For Proper Attribution or Research

25 May

There’s no shortage of amazing images online, but that doesn’t mean you’re always going to find the original. So many images you find on blogs and other websites originated from somewhere else. While it may not seem like a big deal, it seriously pays to know how to find the original.  Here’s how to find […]

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7 Email Copywriting Tips We Swear By (With Examples!)

25 May

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing is $42 for every $1 […]

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7 Email Copywriting Tips We Swear By (With Examples!)

25 May

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing is $42 for every $1 […]

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Sunsetting the generic rich results search appearance on Search Console

25 May

Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports. Today we have 19 supported search appearance types to help website owners understand how their websites perform in Google Search. A few years ago we […]

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Sunsetting the generic rich results search appearance on Search Console

25 May

Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports. Today we have 19 supported search appearance types to help website owners understand how their websites perform in Google Search. A few years ago we […]

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Dear Google, What Should Psychics Do?

25 May

This post was written by: Kim Dougherty and Leah Hillegas. COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics.  While the demand for psychics has increased, the user […]

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How to Quickly Get System Information for Your WordPress Site

25 May

Do you need to quickly get system information about your WordPress site? System information tells you about your hosting environment, PHP version, WordPress settings, and more. You will often need to share this information when asking for support because it can help with troubleshooting WordPress issues. In this guide, we’ll show you how to easily […]

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10 Ways to Take Your Email Signature to the Next Level

25 May

When it comes to the important elements of an email, lots of brands and professionals underestimate the power of their signature. Your email signature tells your recipients who sent the message, of course, but it also lends legitimacy to your content and/or your request. And if you really take the time to do it right, […]

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6 Customer Journey Touchpoints to Help Build an Optimal User Experience

25 May

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.” To build an optimal user experience, you […]

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6 Essential KPIs to Track Through Your Chatbot Analytics

25 May

You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success? You’ll need to start with some objective data that can help you make sense of chatbot performance. Since there are so many different […]

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Social Proof: How to Use Psychology in Digital Marketing

25 May

Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on the pictures alone. One has over 500 reviews with an average rating of 4.8 stars. The second has 140 reviews and a 2 star rating. The third has no reviews. Which do you buy? Of course you’re drawn to […]

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Using SEO data analytics to identify business gaps

24 May

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of […]

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How to Prevent Click Fraud on Your PPC Ads

24 May

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware […]

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Taking a Consumer Approach to Campaign Strategy

24 May

We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day. As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying for first position on SERP […]

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8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them

24 May

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You […]

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How to Add Your WooCommerce Store to Facebook (Step by Step)

24 May

Do you want to add your WooCommerce store to Facebook? Facebook is one of the largest social media networks in the world. By adding your WooCommerce store to Facebook, you can send more traffic to your online store and make more sales. In this article, we’ll show you how to add your WooCommerce store to […]

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Google’s Page Experience Update, Core Web Vitals and Your Next Steps

24 May

In mid-June or there-abouts, Google is expected to role out their “Page Experience Update”. The idea is much what it’s always been; to ensure that website owners are providing visitors with the best experience possible once they hit the page. Specifically, it focuses on Core Web Vitals, a set of metrics that Google has pulled […]

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5 Excel Tricks for Creating Paid Ad Campaigns

21 May

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your […]

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Should Employees Continue to Work from Home After the Pandemic?

21 May

Should Employees Continue to Work from Home After the Pandemic? Shalom Lamm, the New York Real Estate Investor, believes as dozens of other older CEO’s believe, that employees should go back to work rather than work from home. The logic of course is that working in the office, and rubbing shoulders with others in the […]

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How to Use Semantic Search for Paid Ad Campaign Copy

21 May

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.  Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […]

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How To Merge Your Adobe & Google Data

21 May

It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests.  In my case, I have been working with […]

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9 Best YouTube Video Gallery Plugins for WordPress

21 May

Do you want to add a YouTube video gallery on your WordPress website? By default, WordPress makes it easy to embed YouTube videos in your blog posts, but you cannot easily display a list of videos in a gallery layout. Luckily there are YouTube gallery plugins for that. In this article, we will share the […]

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