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So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is …
A/B testing has long been a critical piece of effectively optimizing your website — while personalization has proven to be both the present and future of what users expect on high quality sites (just ask Amazon or Netflix).
Two of the top platform options out there for digital marketers and those managing websites are Google Optimize 360 and Optimizely.
In this post, we’ll dive into the key similarities and differences between Optimize 360 vs Optimizely in each of the following categories:
For a full comparison chart, skip to this section of the post.
In summary, both are excellent choices but may be better suited for different enterprise needs.
For more information to aid your decision-making, make sure you research both Optimize 360 and Optimizely.
Looking for an Analytics Partner to help you maximize an investment in either tool? Reach out to Seer today!
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