If Technical SEO Is Dead, It’s A Lively Corpse

Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech SEO problems itself.

But don’t toe-tag technical SEO just yet. At the end of last week, this client finally fixed the redirects, and look what happened.

And check out what happened in the past two days:

The moral of the story: Fix those damn redirects.