Need Help? Talk to Our Experts
It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there.
Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. This year’s Sprout Social Index™ revealed that 42% of social media practitioners say they need more leadership buy-in to make a greater business impact through social—but only 39% say they have it.
I’m starting to think that asking ONE person to be a Content creatorCommunity managerDigital strategistData analysistGraphic designerVideographerWriterPhotographerCrisis communicatorAd buyeretc and calling them “social media manager” is a little much, don’t you agree? — Jon-Stephen Stansel (@jsstansel) June 17, 2020
I’m starting to think that asking ONE person to be a
Content creatorCommunity managerDigital strategistData analysistGraphic designerVideographerWriterPhotographerCrisis communicatorAd buyeretc
and calling them “social media manager” is a little much, don’t you agree?
— Jon-Stephen Stansel (@jsstansel) June 17, 2020
Between Covid-19 and the recent call for brands to take a lead on social movements, the expectations of social media professionals are higher than ever. Not only are social professionals managing rapid change, but when taking on so many responsibilities, burnout becomes a very real challenge.
It’s time to turn the tables on this long-standing narrative for social media managers. It’s time that businesses and leaders of social teams start creating a culture of recognition for the people creating meaningful customer experiences every day. But remember, recognition shouldn’t only come from the top. Creating a true culture of recognition is the job of everyone on your team.
Have you felt supported by other coworkers? — Opportunity Unknown (@oandupodcast) June 17, 2020
Have you felt supported by other coworkers?
— Opportunity Unknown (@oandupodcast) June 17, 2020
Here are a few ways you can recognize your team and empower them to share more about their own impact.
Learn how your team likes to be recognized
Not all social media professionals are the same. You have to understand what motivates each individual and how they like to be recognized before you can acknowledge them in a way that feels truly meaningful. Some prefer to have more private conversations about feedback, while others appreciate public praise.
Make recognition a regular habit, both privately and publicly. If you’re not sure where to start, here are a few questions to spark some inspiration:
Chances are someone on your team came to mind when answering one of these questions. Show them that both small wins and big wins don’t go unnoticed and try embedding opportunities for recognition and gratitude into your everyday routines like one-on-one meetings, posting in Slack channels and team meetings.
Extend recognition throughout your organization
Recognition within your own team is important, but it’s equally important that your colleagues across the organization have insight into your team’s responsibilities and business impact. Part of building a culture of recognition outside of your immediate team is helping others. Make sure non-marketers know and understand how much work social media managers do on a daily basis.
How do you tactfully explain to team members the difference/importance between types of posts & what’s effective on different social media platforms? Requests to post items on FB that should go to LI? Requests for professional trainings to go to the general public? #halp 🤦🏽♀️ pic.twitter.com/5u65S7IEs4 — Anthea Thomas 👩🏾💻 (@MPOAnthea) July 1, 2020
How do you tactfully explain to team members the difference/importance between types of posts & what’s effective on different social media platforms? Requests to post items on FB that should go to LI? Requests for professional trainings to go to the general public? #halp 🤦🏽♀️ pic.twitter.com/5u65S7IEs4
— Anthea Thomas 👩🏾💻 (@MPOAnthea) July 1, 2020
Here are a few ways you can extend recognition beyond your immediate team:
Put your team in the spotlight
If you’ve taken steps to create a culture of recognition on your team and within your organization, go one step further by sharing recognition externally. Being recognized as the best in social among other industry experts who share similar experiences, challenges and accomplishments is rewarding in itself, but it will also elevate them in their career and can open new doors down the line.
For too long, social media professionals have been kept in the dark, but it’s time to bring out the spotlight for those who are on the digital front-lines for brands day in and day out. https://t.co/m9N9pXQEVF#SproutSpotlights — Sprout Social (@SproutSocial) July 21, 2020
For too long, social media professionals have been kept in the dark, but it’s time to bring out the spotlight for those who are on the digital front-lines for brands day in and day out. https://t.co/m9N9pXQEVF#SproutSpotlights
— Sprout Social (@SproutSocial) July 21, 2020
Do you feel seen?
For social media professionals, a little recognition can go a long way. Change the way your team is seen in your organization, ensure internal recognition and encourage them to seek external opportunities that will give them a place in the spotlight.
It’s time to show the world what social media professionals are made of. Nominate your team members for a Sprout Spotlight award and encourage the rest of your organization to rally behind you for more nominations!
This post How to create a culture of recognition on your team originally appeared on Sprout Social.
[ad_2] Source link
Digital Strategy Consultants (DSC) © 2019 - 2024 All Rights Reserved|About Us|Privacy Policy
Refund Policy|Terms & Condition|Blog|Sitemap