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A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t convert into a lead, meaning they never picked up the phone to call you and they didn’t fill out a form on your site.
As a plumber, did you know that you can continue to advertise to these previous website visitors up to 540 days after they visit your website using remarketing ads?
Remarketing ads, also called “retargeting ads,” are the digital equivalent of stalking your customers online—in a friendly and appropriate way, of course.
Remarketing ads are a form of pay per click advertising for plumbers (PPC). This means your credit card is only charged when someone actually clicks on your ad—not when they see it. It’s the most commonly used type of remarketing, as it doesn’t require anything much more than installing the original pixel on your site and then setting the budget for your ads.
Since you’re reading this blog, I guarantee you’ve seen remarketing ads before, whether you know it or not. Here’s an example of how one owners of a local plumbing business (let’s call him Dave) might interact with remarketing ads:
Remarketing ads are a form of pay per click advertising for plumbers (PPC). That means you only pay when someone actually clicks on your ads—not whenever they see them.
Remarketing works due to something called a “pixel.” It’s a small piece of code on your site that is unnoticeable to visitors and doesn’t affect your site’s performance.
Whenever someone visits your site, the pixel releases an anonymous “cookie” into the visitor’s browser. Once someone is cookied, you can serve remarketing ads to them.
The cookie then follows your previous site visitors around the web, and they will see your ads as they surf different websites, social media platforms, and mobile apps.
Remarketing is a great way to advertise your products and services to people who are already familiar with your company.
If they don’t need you today, they may need you tomorrow, and remarketing ads for plumbers are a great way to stay top of mind with interested customers and a friendly reminder to give you a call.
Customers who see remarketing ads are 70% more likely to convert on your website versus those who don’t. Research from WordStream found that the more times a user sees an ad, the higher the conversion rate.
By making sure you have a varied set of remarketing ads, you can continue to build your brand identity for current and future customers.
There’s a whole lot of types of remarketing ads plumbers use. Here’s the most common:
Remarketing ads are just one component of a comprehensive internet marketing program. If you’re looking for a custom-built strategy that will increase leads and sales from the web, you’ve come to the right place.
Blue Corona is a full-service plumber marketing agency. We partner with plumbers across the United States, from large plumbing franchisors to independently owned and operated local plumbing businesses.
Contact us online to request a free marketing consultation!
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