Highlight your customer support methods in Google Search

Wednesday, July 7, 2021

Customers are often looking for ways to contact businesses, and Google works to show the best
available information to help them in a variety
of ways whenever we can. You can help us with this by following several best
practices that help ensure we’re showing the most accurate information for your business or
service.

In turn, following these best practices helps ensure that people are directly contacting a
business, rather than reaching a third-party claiming to have an authorized relationship that
can’t be verified. It also helps Google direct people to correct support mechanisms, such as
listing a company’s support telephone number rather than a general switchboard number.

Add a contact or support page to your website

Be sure to provide a contact or support page that can be easily located by both visitors and
Googlebot. For example, for visitors, it might be useful to provide a
link to your contact page at the bottom of your home page, or from within an easily found
menu option. Googlebot can usually find the page when it crawls
and indexes your site. In addition, you can also include your contact page in your
sitemap.

List all support methods

Be comprehensive and indicate on a support or contact page all the ways that you provide
support, such as email, chat, social media, telephone, or other methods. Describe the
information in the best way for your audience.

Consider offering a phone number with recorded support information

If you don’t offer phone support, consider having a phone number that provides recorded
information about the other support options you do offer. This helps Google have an official
number to show for people who assume there is one and may help prevent third-party numbers
that might suggest they offer official support from appearing instead.

Make it clear who is authorized to provide support

If you work with authorized third parties to offer support, consider listing these on your
support page. That helps reassure your customers that the support is legitimate. If you don’t
work with third parties, also make that clear. This will help your customers know not to
believe others making such claims.

Featured snippets and using nosnippet

If you’ve created a good support or contact page, that’s the best way to increase the chances
that helpful information will appear within featured
snippets. While we try to show the most relevant material in featured snippets, like
anything, they’re not always perfect. If there’s support-related information on your website
that you’d prefer not appear in a featured snippet, use the data-nosnippet tag
to prevent information from displaying.

Set up a Google Business profile

If you’re a local business, be sure to create a free Google
Business Profile and make edits
to ensure it profiles the best information. Also consider making use of
structured data for local businesses.

If you have any questions, you can reach out on the Google
Search Central Community or on Twitter.

Posted by Danny Sullivan, Search Liaison