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Wednesday, July 21, 2021
Get the most out of the Google Search deals carousel by creating deals pages for more
sales events and following these best practices.
There are now over a billion shopping sessions on Google everyday and there is a massive rise
in interest for Black Friday and Cyber Monday deal queries on Google during the holiday season.
Since last year, we’ve continued to refine and improve the deals carousel, expanding its use to
other popular sales events such as Labor Day and Memorial Day sales.
To get the most out of the deals carousel, create pages for each of your sales events.
The deals carousel is currently limited to the US and operational for limited sales events.
Last year we shared
best practices for Black Friday and Cyber Monday pages.
This advice included:
Based on experiences from last year, in order for you to better reach shoppers through
the deals carousel, we now recommend the following best practices.
In addition to creating deals pages, you may also wish to
register your promotions in Google Merchant Center
to help surface your deals across more surfaces on Google.
For more details about the deals carousel, check out our help center announcement on
Making it easier to get your best deals on Google.
If you have any questions, check in with the experts in the
or drop us a comment on Twitter.
Posted by Alan Kent, Search Relations
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