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Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc.
Though just one name, your newsletter will go out hundreds, maybe thousands of times, and your list will grow to hundreds, maybe thousands of readers. But don’t stress! With a creative name, you’ll have hundreds of opportunities to get clever with your marketing and content. And in this guide, I’m going to help you come up with an email newsletter name that you feel good about. Here’s what we’ll cover:
By the end of this post, you’ll be equipped to come up with a name for your newsletter that fits your brand voice, sets you up for creative marketing opportunities, and attracts existing and potential customers. So sit back and take a read, and let this post turn the newsletter naming process back into a fun one.
Email and newsletter marketing is one of the top marketing strategies employed by businesses today. Why?
People like email because they have more control with email than, say, social media. They can opt in and opt out easily (versus having to figure out settings on each social media platform; or deal with ads), they can choose whether to open an email or not (as opposed to social media where, if you don’t care for a post, you still have to scroll past it), and they can delete emails they don’t like.
And marketers like email because…well…people check their email! When they wake up. When in line. On the bus. At work. For work. Email marketing gives you the ability to reach audience members who want to be reached, to be creative, to keep current customers up to date on deals and promotions, products, and news, and to nurture leads into paying customers.
There are a number of effective ways to promote your business today, but with all of them in use by so many businesses, it’s hard to stand out with simply the channel you’re using. In order to capture the attention of your target audience and stand out above your competition, you’ve got to work on your messaging, delivery, and approach within each channel to shine.
Having a creative and authentic name for your email newsletter, or different names for each of your different mailing lists can:
In addition to having catchy and effective email subject lines, you can also use the email newsletter name itself to increase the appeal of your emails and maybe even increase open rates. Here are some of the common tactics you can use to come up with creative newsletter names:
One note before we begin: many of these ideas I came up with off the top of my head or with some thesaurus and rhyming tools, and which may or may not exist. Of course with the images, you know those newsletters actually exist. Before you decide on your newsletter name, check to make sure it doesn’t already exist. It’s not ideal to use someone else’s newsletter name, but duplicates exist. Just use your best judgment. Obviously, using the same name as a competitor or even a complementary business within your niche is not kosher; but if you happen to share a name with a business apart from you by several degrees of magnitude and on some other continent, it may be okay.
Simple rhyme schemes can be delightful (Can I use that word? Yes.) and memorable. Choose a root word to build off of that ties into your local business or simply use your business’s name:
Blog Paws, on the other hand…
For rhyming newsletter names, online tools like Rhymezone.com come in handy if you go this route.
Using words that begin with the same letter or sound can help your newsletter name to roll off the tongue and welcome a click. Alliteration has been shown to focus a reader’s attention on specific sections of text and generate a natural rhythm and even a feeling. Specific sounds may also suggest undertones. For instance “s” may strike a ssslithering or sssecret feel. So keep this in mind in relation to your brand personality. Others may suggest no undertones at all, though, so don’t take this fact too seriously.
A pun uses a word or phrase’s double meaning to its advantage. These are particularly popular as they’re often humorous and clever.
Some brands like to nix the puns, the rhymes, the cleverness, and just tell it like it is. This is good for brands that aim for a simple feel, or who cover complex topics and want to convey that they speak in plain terms their readers will understand.
Creative email newsletter names can also use industry jargon that only certain people would recognize or understand, to grab their attention. If you have a very specific niche, this can be very effective in giving the newsletter an exclusive feel and attracting a very specific following.
Treat your newsletter like a place that people stop in on from time to time. This helps create an atmosphere for the reader. You can use rhyming or alliteration here but it’s not necessary.
In this section, I’ll provide words for various themes or categories of newsletters to help spark some creative inspiration. You can apply any of the approaches above to the ideas below. For example, you’ll see “Marketing Minute” (alliteration) in the first grouping of ideas below.
If you’re providing regular updates, choose a name that suggests that. Go-to words would be:
If the aim of your newsletter is to provide thought leadership, data insights, or information, choose more knowledge-oriented words or phrases:
*Keep in mind that you can also simply use the word alone for your newsletter (i.e. “The Report” or “Insights”)
Looking to establish yourself at the forefront of your field? Your newsletter title can help show that you are, well, there, at the cutting edge. Choose words like the ones below:
If you’re connecting with a local community, use words that resonate to them in a more geographical and lifestyle sense. Using the aforementioned “place” approach such as with words like “corner” or “hub” might be a good idea here.
A newsletter that dispenses advice or support should make that as clear as possible to readers. These words will get your point across clearly from the start:
These newsletters are pretty self-explanatory. Here are some words to help you in deciding a name.
Start brainstorming words that you feel describe your business or the content of your newsletters, write them down then find synonyms for those words. You’ll end up with a solid starting point. Be cognizant of your audience and look for creative newsletter titles that will appeal to them and their interests. With the suggestions I’ve provided and your own expertise, your own authentic brain, your expertise, and the goals of the newsletter, you are now equipped to come up with a solid title that you feel excited about.
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