PPC Management Services and Trends of 2020

The Pay Per Click industry made a revolutionary mark globally in 2019. This year also looks good for PPC advertising companies however, it has come forth with a few important changes

One of these changes has been the rebranding of Google’s very own Advertising System – Google AdWords into Google Ads. The new interface is user friendly with lots of functional enhancements. Also, now Amazon has become a new and independent search engine that is giving stiff competition to Google on the web. Bing Ad has undergone a massive makeover; it has launched millions of new features, and enhancements so far

HOW 2020 IS GOING TO BE FOR PPC MARKETERS?

Given the fact that Artificial Intelligence, voice search, audience targeting, etc., have been the main focus in 2019, the same trend is likely to follow in 2020. The main focus will be on automation and audience. Apart from these, there are 5 top trends that PPC management services will follow this year

Read on to pick up the trends that suit you the most

Top 5 PPC Trends to Follow this Year!

1. Keep Customers in the Spotlight

As per studies and suggestions by leading strategists and industrial trendsetters, 2020 will not be a keyword specific year. Hence, keywords will not be so effective after all

This year, the main focus will be on the customers/users!

The speculation is that, if you want to be the best on Google, you will have to be customer-centric in your approach. You will have to think like customers, act and react like them if necessary. Personalizing ads would be the ideal way to go about it

2. Follow the Science of Marketing Funnel

If you notice the recent trends you will see that marketers have to interact across different marketing platforms, with their customers, to get productive results. However, you will have to keep a close watch on the channel that has a greater share!

3. Turn to Videos

Video marketing has done extraordinarily well in 2019 and it is predicted to become bigger in 2020. This medium of marketing is by far the most powerful marketing strategy to advertise products and services over the internet. Also, it has been seen for sure that display ads get more clicks than text ads. This is because, people always want to see what they are buying before they make the purchase

Here are some statistics to give you clear idea:

• Nearly 8 billion videos are watched regularly on Facebook
• Around 96% of users find videos effective when making purchases
• Approximately 58% of consumers trust companies that produce video content
• 71% of users feel that videos leave a positive impression of the brand
• Nearly 77% of users find companies that create online videos to be more engaged with customers

4. Remake your Ads

PPC ad campaigns are the key to the success of your company. Ad copies that were well drafted, targeted to the right customers have always been the ones that have performed well for brands. These ads have usually been the ones with high conversion rates!

To make sure that your ad campaigns work well, test them before you release them! Make multiple headlines and multiple descriptions. Closely observe and see which ones work better. To make things better, add extensions with your ad

5. Focus on Retargeting

Why the need for retargeting or remarketing? This is a good idea because it leads to high Click Through Rates (CTRs) and high conversion rates

So, those were the top 5 paid search advertising trends that PPC marketers will be following this year. If you want to make 2020 the best year for yourself in terms of revenue, sales and conversion, you must follow these trends. Good luck!