Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy. To combat these huge shifts in the industry and to help advertisers continue to deliver successful and measurable campaigns, Facebook is urging the use of […]

E-commerce digital marketing strategy optimization [Online retail advice]

When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes and sizes. It’s no exaggeration that we have transformed members’ businesses with our strategy and […]

How to Grow Organic Traffic on Your Website

Any action you take to improve your SERP rankings or increase website traffic can be considered a form of search engine optimization (SEO). The question isn’t necessarily whether you’re doing enough to boost your visibility. Oftentimes, the question is whether you’re utilizing the right SEO strategies for your business and industry as a whole. Organic […]

Why Entity-Based SEO is a New Way of Thinking About Optimization

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content.  When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more […]

How to Easily Embed Instagram in WordPress (Step by Step)

Are you looking for an easy way to embed Instagram feeds on your WordPress website? Embedding Instagram photos and videos on your website helps keep your content fresh, increases user engagement, and builds trust. In this article, we will show you how to embed Instagram in WordPress, step-by-step. Why Embed Instagram on Your WordPress Site […]

Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support.  Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate. Some companies choose to work with several specialized teams, others want everything […]

What can we learn from the fintech marketing boom? [Financial Services]

There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are working amidst an era of digital disruption. Those based in traditional financial services businesses are […]

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