Display Ads Are a Waste of Money. Here’s What You Should Do Instead

Want to feel depressed about marketing? According to eMarketer, display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Now, I made a couple of assumptions with that lede. First, that you don’t work in ad-tech (if you do, this post is probably going to piss you off). […]

What Buyers Want From Content Marketing

2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. With bigger content investments, however, comes increased competition for attention. Brands are […]

Robinhood’s PR Crisis Shows Why Your Brand Needs a Culture of Content

On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry. Most of my friends had bought a few shares of the meme stocks on Robinhood. But an hour before the […]

What Morningstar’s Homepage Can Teach Financial Services Marketers

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia. Or maybe you’ll find a blog full of fun, light-hearted advice pieces. Many of these exist in service of […]

How to Make an Email Newsletter That Builds Trust and Drives Leads

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In […]

What Are the Major Differences?

“Aren’t writers just writers?” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. My colleague wasn’t convinced. She’s not the only person […]

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s right. After a decade killing chain restaurants, marriage, and the McDonald’s […]

As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. For example, in-person conferences and hosted events are a big part of how LiveIntent builds […]

Content Value Is Going to Change the Way Marketers Think About SEO

A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Earlier […]

3 Trends That Could Make Virtual Events Less Awful in 2021

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Maybe you sponsored a virtual event and still have no idea what the hell it […]

Digital Strategy Consultants (DSC) © 2019 - 2021 All Rights Reserved|About Us|Privacy Policy

Refund Policy|Terms & Condition|Blog|Sitemap