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412 Food Rescue uses the new Google Analytics to cut reporting time by 50%

“In order to recruit more volunteers, we needed to know where people were learning about 412 Food Rescue,” Swaney says. With a view of user engagement across platforms and devices,  412 Food Rescue was able to easily discern where the majority of its volunteers discover the organization, and what their typical journey is to get […]

Access Google Surveys and Google Analytics 4 data in Data Studio

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to […]

The new Google Analytics will give you the essential insights you need to be ready for what’s next.

You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win – and keep – new customers. Based on your feedback, we simplified and re-organized reporting so […]

Measure conversions while respecting user consent choices

In addition to the “ad_storage” tag setting, Consent Mode provides advertisers with a new tag setting, “analytics_storage,” which controls analytics cookie usage. Let’s say you would like to request consent for both analytics and ads cookies from users on your website. You can use Consent Mode to update Google tag behavior based on the user […]

Improve performance and security with Server-Side Tagging

To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags load on a site, it can negatively […]

Take control of how data is used in Google Analytics

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated […]

New predictive capabilities in Google Analytics

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that […]

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how customer behavior has changed due to COVID-19 and then take action to update your marketing strategy. Read more to learn about how to get started, and for specific tips to help your business navigate the coming months. Understand the impact of your Google […]

A new Optimize feature to keep your website updated through COVID-19

This is helpful if you want to let your customers know about new ways they can purchase from your business. For example, if you’re a restaurant that is now accepting to-go orders over the phone, you can add your phone number to your home page or make it more visible on your site. Or, if […]

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