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Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers.
This new Campaign type lets you create full funnel self serving ads on and off Amazon to target specific audiences. It is a quick and easily manageable remarketing practice that lets you choose from various targeting options.
It is available to professional sellers enrolled in Amazon Brand Registry, Vendors, and Agencies with clients who sell products on Amazon. Marketplaces covered so far by this ad type are :
Placements available to this ad type :
Here is a chart to simplify the Campaign structure with available targeting methods :
Serves all business objectives from Product Awareness, Consideration to Conversion. Available on and off Amazon and helps identify audience groups to target based on their past activities on your or similar product pages. It can be considered as advanced level refinement with available top of the funnel targeting options.
Targets the shoppers who searched for keywords relevant to your products in the past 30 days but did not make a purchase.
Targets shoppers who viewed detail pages of your advertised products or of similar products and did not make a purchase.
The Views audience allows Seller to re engage customers who have already looked at their product detail pages or similar product detail pages.
Targets shoppers who have browsed or visited the detail page of products that fall within a specific interest segment in the past 90 days.
Targets shoppers who previously purchased advertised products but not in the last 365 days.
This is very much similar with Sponsored Manual ad – Product Targeting option. The only difference is placement and ad copy. It allows to target similar or complementary products along with the whole category target option.
Targeting Details :
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