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6 Best Small Business Marketing Automation Tools for 2021



Small businesses are smart and scrappy. They’re accustomed to working with a small staff, limited resources, and trying to find ways to battle their competitors (who are often larger companies with larger budgets). But just because their budgets aren’t as big doesn’t’ mean small businesses should miss out on the advantages that come with having exceptional marketing automation tools.

One of the most common things we hear from our small business clients is that they don’t need a ton of bells and whistles when it comes to the perfect marketing automation software. They typically find a solution they think will help them, then get buried under robust features and confusing processes. For people who are quite literally doing everything themselves, the last thing they need is to feel extremely behind when it comes to implementing an effective marketing strategy.

So, if you find yourself looking for a new marketing automation tool that will give you what you need and none of the stuff you don’t, this blog post is for you. We’ve accumulated a list of the best small business marketing automation tools that offer the right set of features at just the right price.

Let’s take a look!

BenchmarkONE’s automation tool is designed by a small business team for small business teams. That means you get super affordable features intended to help you grow assembled by a team that has a deep understanding of your frustrations and needs. With BenchmarkONE, you get access to a marketing and sales dashboard so you can organize all your deals in the pipeline and keep track of your email nurture and performance. Our CRM allows you to manage your customers and get to know them as much as possible so you can send them personalized email nurture. And don’t worry about building emails from scratch. Their email templates mean you can create beautiful, clean, and professional-looking emails in minutes (development or coding skills not required).

Want to generate new leads? BenchmarkONE has a Landing Page Builder so you can create important pages for your promo campaigns and convert site visitors to leads. Lastly, their pop-up forms mean you can capitalize on those high-traffic pages of your site by adding forms that encourage new visitors to enroll in your email marketing or download a piece of valuable content. We’re confident you’ll be able to flex your marketing skills and find everything you need with Benchmark ONE.

Pricing: They have a 14-day free trial; however, if you’re interested in more features, plans start at $39 a month. If you act fast, you can take advantage of their discounted promo that ends tomorrow.

Omnisend is an email and SMS marketing automation tool for eCommerce small businesses. This niche is all too familiar with the obstacles that come with targeting customers and providing them with positive purchase and post-purchase experiences. With Omnisend, eCommerce small businesses can launch conversion-worthy email campaigns with pre-built workflows and take advantage of other features that are intended to help your e-commerce business excel from checkout to delivery and beyond.

Pricing: Depending on the features and capabilities you need, pricing ranges from $0 – $99 a month. Their enterprise package is custom-built, so you’ll have to contact sales for that option.

HubSpot is one of the biggest names in the marketing automation industry. They have tons of tools that help you be a better, more efficient marketer. It’s important to note, however, that their robust platform isn’t always the best fit for small business needs, so make sure you do a lot of research before committing. And check out their free CRM and marketing tools that can offer you some basic functionality without the heavy costs.

Pricing: As mentioned, HubSpot has some free tools, but their marketing plan ranges from $45 to $3,200 a month. Note that they do have startup fees tied into their paid plans, so make sure to factor those into your decision-making process.

Thryv’s big mission is to help you provide a top-notch customer experience, which they do through automated engagement, payment, and project management tools. We’re particularly fond of their calendar tool, where the ability to automate tasks ensures you’re always right on track. And, like most marketing automation tools, you’re able to send scheduled nurture, so you don’t have to spend tons of time crafting and sending emails.

Pricing: Sorry, no standard pricing here! Thryv customizes their pricing based on an individual business’s needs, so you’ll need to reach out to them directly for a quote.

Like BenchmarkONE, Keap understands the demands a small business owner is met with. That’s probably why Keap is another marketing automation tool that does a good job of melding marketing processes with your sales processes (however, marketing capabilities depend on which plan you select). Keap allows you to build campaigns and optimize their deployment for more predictable outcomes — and more predictable growth.

Pricing: Plans range from $79 to $199 a month.

ActiveCampaign offers email marketing, marketing automation, and CRM and sales automation. You can also create subscription forms, segment your email lists, and use their site tracking tool to track the engagement your site visitors have with specific web pages. Their plans cater specifically to SMBs and enterprise organizations, ao make sure you examine each feature set to determine what plan is best for your needs.

Pricing: Plans range from $9 to $299 per month, with a free trial available as well.

We know it’s been a tough year, and you’re looking to make up for lost time and revenue in 2021. Make sure you select the marketing automation tool that will provide you with everything you need without over-complicating your process. And, if you’re not quite ready for full-blown marketing automation, our email tool includes Automation Pro, a visual email campaign builder that packs a punch. Sign up for a free email marketing account to give us a try!



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