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March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s a lot going on! Between these and many other themes (including the first day of spring), there are plenty of opportunities to market your business in unique ways, connect with your audience, and attract more customers.
That’s why we’ve written this post, which covers 30+ creative and affordable March marketing ideas. We’re going to provide you with:
For your convenience, we’ve grouped the ideas by holiday/observance. Ready to engage your customers and get your name out there? Read on.
There are some really great holidays this month…some are super-specific while others are enjoyed by most everyone giving you loads of options for creative and local marketing. They include but are not limited to:
There are many awareness causes that you can use for March blogging, promotions, and social media marketing. You can post on or write about these topics throughout the month of March so you’re not tied to a specific date. They include:
Here are some hashtags you may want to use this month in your social media posts:
#read2018 #womenshistory #BrainInjuryawarenessmonth #TBIChampion #MarchMadness #NationalChampionship #youthartmonth #youthart #nutritionawarenessmonth #healthyeating #healthyfood #readacrossamerica #drseuss #internationalwomensday #womensday2018 #womensdayeveryday #piday2018 #pinchme #gogreen #internationalpuppyday #puppypic #nationalmomandpopbusinessday
As mentioned above, we’re now going to use the next section to provide examples of Facebook posts, Instagram posts, and promotions based on the above March themes.
Whether your business is directly related to any of the themes of March doesn’t matter—with a little creativity you can come up with a relevant and appealing promotion for any audience. Let’s take a look at some ideas.
What better reason to run a sale or promotion than that of celebrating the end of winter? Leverage the excitement and fresh-start mindset surrounding the first day of Spring to boost participation in a special offer. Better yet, promote this offer on Google by publishing a post through your Google My Business account. This will enable more of the right eyes to discover your business and your special deal.
You can get people in the mood for flowers and sunshine by posting pastel-rich photos…
…or get real about your situation…
Take some time in March to honor the women in your business or industry who have made an impact. Celebrate women by showcasing those who have contributed to history and society to make our lives what they are today. Check out the Women’s History Month website for more information.
You might also want to give a brief, applicable history lesson of women in your field or niche:
Another idea is to create a code for online shoppers to apply discounts to their purchases which coincide with an awareness cause:
March is National Nutrition Month and a great time for restaurants, health food suppliers, and fitness centers to market their products and offerings.
You can also provide nutrition tips and healthy recipes to your customers through blog posts or email newsletters.
This is a great opportunity to engage people on social media. Post recipes or meals on Pinterest and Instagram. Use the hashtag #eatright and #NNM to get your posts noticed and shared. Or encourage people to educate themselves and get them excited about living a healthier lifestyle.
You can also be a bit tongue-in-cheek and describe your business as “food for the soul” or highlight true health benefits your services provide that nourish your body or mind. It doesn’t have to be food-related so don’t try to make your business fit into these holidays too literally.
Pandemic-pending, the NCAA men’s college basketball tournament tips off in March. There are plenty of ways to get into the spirit:
And even if you have nothing to do with sports, you can still take part. If a bridal boutique, an event planning company, and a dog treat business can find a way to jump on the bandwagon, anyone can.
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited employees make for happier customers. Take some time to publicly express appreciation for your employees, such as with an employee spotlight blog post or social media shoutout.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day—and give people a chance to disconnect from the busy world of the internet and smartphones.
Pi Day is March 14 (3.14). This is a perfect opportunity for educational daycare centers and after school programs to teach children about math and host fun “Pi Day” events. Bakeries and restaurants should take advantage of this opportunity as well with specials on pies or pie baking classes.
Tag all of your posts on Facebook, Twitter, and Instagram using hashtag #piday to get your posts found by people looking for Pi Day specials. Encourage social media followers to bake and show off their pies and, if you’re into it, eat some pie.
Pi Day can fit in with any business. Choose a special offering on March 14th or use the day to grab people’s attention about a promotion.
The luck of the Irish is here on March 17 for St. Patrick’s Day. Get involved in your community by participating in St. Patrick’s Day parades or Shamrock Shuffle fun runs that are going on. St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your business. If you are participating in local events, make sure to use the hashtag to get your posts found by new followers and promote your business.
Get festive and invite your followers to drop in for limited-time offerings inspired by the luck of the Irish for St. Patrick’s Day.
Run a Facebook contest and invite people to test their luck! To garner more followers you may incorporate an incentive to share your Facebook page for a single entry into the contest.
Okay so everyone.loves.puppies. If you’ve got a dog-friendly business, snap photos of patrons and their pups and post them to Instagram, tagging your customers to cultivate those relationships.
Or, offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media. Make sure to hashtag your location to get your posts discovered by nearby potential customers.
You don’t have to necessarily be a dog walker, groomer, daycare, or sitter. Show off your employees’ pups or, take photos of your own and share with your followers and give people a more personal view of your life.
Or run a promotion based on the holiday, as with the example below.
Participate in the movement to have an electricity-free hour this day. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a great marketing strategy and a good way to get your business name out there and promote yourself.
Use the hashtag #nationalreadingmonth to engage with your followers:
How could we miss this one? Here are some ideas:
Come up with your monthly posts at the beginning of the month if you can. You don’t want to space and miss your favorite holiday!
For more monthly marketing ideas, check out our other posts:
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