SERP Trends Universal Listings | BrightEdge 04 Nov Changes to the Universal rankings landscape We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies […] Read More
SERP Trends Universal Listings | BrightEdge 04 Nov Changes to the SERP Landscape We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies […] Read More
How Core Web Vitals Affect Google’s Algorithms 04 Nov While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, […] Read More
How to get more followers on Twitter (the Semi-Legit Way) 03 Nov Social media marketers put high value on the size of a following, so here’s a conversation that happens a lot between marketers. Q: “How do I get more Twitter followers?” A: “Tweet more, engage with people, share something useful or provocative.” Sound familiar? Maybe you’ve heard this conversation or been part of it. Maybe dozens […] Read More
Does changing your business phone number affect SEO? 03 Nov 30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number. Your marketing strategy can help make the transition easier for your customers, too, as you can […] Read More
Social media trends to optimize your strategy in 2021 03 Nov Social media in 2021 is shaping up to be more important than ever. We’ve collated the top 6 social media trends for you to reach and convert more customers next year Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media […] Read More
How To Use Catalog Sales Campaigns On Facebook 03 Nov One of the struggles about selling a large and diverse line of products on Facebook and Instagram is getting eyeballs on all your products. Traditional image/carousel/video ads can only contain a limited amount of information. Plus the landing page you need to send users to may not be the exact page the user wants. Luckily […] Read More
Live Blogging the 2020 Election with Scalable Google Trends 03 Nov 7:15 pm PDT update Well, things are moving right along in this election. I’m going to try to keep these short and sweet to avoid devolving into political commentary lol. First observation, people are really focusing on “battleground” states and North Carolina, Michigan, Wisconsin are all in focus. Also people are focusing on the Senate […] Read More
Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature 03 Nov The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015—so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). According […] Read More
How to Accept Recurring Payments in WordPress (4 Methods) 03 Nov Do you want to accept recurring payments on your WordPress website? Recurring billing allows you to charge your customers at a set time interval such as weekly, monthly, quarterly, annually, or custom intervals. In this article, we will show you how to easily accept recurring payments in WordPress using multiple methods. Why Should You Accept […] Read More
How to Find and Fix 404 Errors 03 Nov Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 […] Read More
Every Home Service Website Needs Blue Corona Chat 02 Nov How Home Service Companies Turn More Website Visitors into Booked Appointments In the early 2000s, instant messaging made it easier than ever to connect with family and friends. This convenience permanently transformed the way we communicate. It didn’t take long for businesses to catch on — some of the world’s biggest brands were using web […] Read More
Brand evaluation and marketing KPIs beyond a single campaign metric 02 Nov ‘Strategic marketing beyond a single campaign metric’: Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as ‘brand awareness’ can get a bad press as a marketing KPI. It’s easy to see why, after all, just because I’m aware of your brand, it doesn’t mean your marketing has been […] Read More
How to Translate Your WooCommerce Store (2 Ways) 02 Nov Have you ever thought about translating your WooCommerce store into other languages? Often new store owners think that they’d need a separate website for each language. That’s not true. You can easily translate your existing WooCommerce store into multiple languages. In this article, we’ll show you how to translate your WooCommerce store using two different […] Read More
The 30 Best Ways to Promote Your Business in 2021—With or Without Money 02 Nov In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless […] Read More
What’s left when the cookie goes away? 02 Nov 30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. Michael Hussey, President of StatSocial, […] Read More
The Site Audit: Key Elements that Really Help 02 Nov Editor’s Note: This was originally posted in 2018, but has been updated to match current SEO standards, providing recent information. Keeping your finger on the pulse of the SEO of your online presence is vital. Yet, if an SEO audit is mentioned, the first question is often, “Why do I need an audit of my […] Read More
The untapped value of qualitative keyword data 02 Nov 30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the bounty of qualitative data that’s available around “low to no volume terms” can illuminate a host of new opportunities. Jack shares a few tricks […] Read More
How to Create Remarkable Welcome Emails (+3 Real Examples) 02 Nov You only get one chance to make a first impression. In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. It’s clear that email can be a valuable conversion tool if used correctly. Welcome emails are an opportunity to introduce new […] Read More
06 – The Social Media Hat 02 Nov Back in 2013, friend and gourmet chef Dennis Littley put on a virtual summit about blogging and social media marketing. Today that doesn’t sound particularly impressive, but imagine how limited platform options were back then? There were virtually no software solutions for such an endeavor. Nor was it commonplace for people to put on or […] Read More
How to Use AI SEO to Improve Your Website 31 Oct The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. Which means far […] Read More
Bring It In: How To Build An All-Star Social Media Team 31 Oct It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate […] Read More
Best Collaboration Software Reviews of 2020 30 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Collaboration software has become a must-have tool for businesses today. With teams scattered across different locations working remotely, these tools ensure that everyone can communicate and collaborate effectively. From simple check-ins and real-time status […] Read More
How to Leverage Storytelling to Increase Your Conversions 30 Oct In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers. At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. […] Read More
What is Customer Lifecycle Marketing? Smart Insights 30 Oct Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to […] Read More
What spooks you about creating your own CTV app? 30 Oct 30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough […] Read More
Digital Marketing in a VUCA World 30 Oct Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection […] Read More
9 Best Knowledge Base Plugins for WordPress (Compared) 30 Oct Are you looking for a knowledge base plugin for WordPress? A knowledge base plugin allows you to easily publish documentation, tutorials, and how-to articles. You can organize these resources efficiently while keeping them apart from your blog and landing pages. In this article, we’ll show you the best knowledge base plugins for WordPress that you […] Read More
10 Light Years Ago – The Social Media Hat 30 Oct Reading Time: 3 minutes There is a star system called Epsilon Eridani which is about ten light years away from our own. That means if you were to travel at the incredibly fast speed of light (that’s about 186,000 miles per second), it would still take you over ten years to get there. Now, astronomers […] Read More
YouTube Video Strategy: How to Grow a Business With YouTube : Social Media Examiner 30 Oct Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
