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7 Best Web Push Notification Software in 2020 (Compared)

06 Nov

Are you looking for the best push notification software for your website? Web push notifications are a powerful tool that allows you to connect with visitors after they leave your website. You can send targeted messages to your users which leads to more traffic, conversions, and sales. In this article, we’ll share our pick of […]

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What is Google AMP and Do I Need It for SEO?

06 Nov

According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it’s more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect pages that load slowly or […]

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Customer experience optimization (CXO) for online stores: Three proven SEO tactics

06 Nov

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it […]

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Page speed is a big deal

06 Nov

30-second summary: Consumers expect ≈ and apps to respond quickly. Each second of delay can cost $100K in lost revenue for brands. There are tools to help understand a page’s overall speed. Looking at the relationship between page speed and SEO ranking shows that having a faster performing site/page does impact ranking in a positive […]

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How to Launch and Run a Multi-Channel Marketing Campaign

06 Nov

To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. You’ll understand specific marketing needs better, and your overall return on investment will likely increase as a result. As shopping across […]

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Welcome United Search | Local SEO Guide

06 Nov

Dan Leibson has been a strong advocate inside LSG and on SEO Twitter for the under-represented in the SEO community. At times his advocacy has been a bit too strong for some leading to several “WTF is up with Dan?” DMs to me. Well you know WTF is up with Dan? He has spent the […]

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How to Choose The Right Marketing Automation Agency

06 Nov

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see?  Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. […]

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These Schema Markups For SEO Aren’t Utilized Enough

06 Nov

Structured data is a mark up that provides information about pages to the search engines and Schema.org is a vocabulary that can be used with many different encodings supported by HTML that can help boost organic search performance. There are hundreds of different schema.org entity types, and you can locate a full list of schema.org […]

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Google’s first virtual summit for Product Experts

06 Nov

Thursday, November 05, 2020 More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Community, across many languages. For several years now, […]

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Google’s first virtual summit for Product Experts

06 Nov

More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Community, across many languages. For several years now, we have been inviting […]

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The Holiday Landscape for Travel PPC in 2020

05 Nov

In May of 2020 I discussed the need to relaunch PPC for the travel industry and in September of this year I discussed how the industry has changed and how PPC strategy needs to pivot accordingly. As we enter the holiday season, the busiest travel time of the year pre-COVID, the travel industry continues to […]

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Welcome Uncanny Owl and Automator Plugin to the WPBeginner Growth Fund

05 Nov

Today, I’m extremely excited to announce that WPBeginner Growth Fund has taken an investment stake in Uncanny Owl, the parent company of a fast growing WordPress automation plugin, Uncanny Automator, and a suite of e-learning plugins for WordPress. Over 25,000+ websites use Uncanny Owl plugins to automate and grow their businesses. About Uncanny Owl and […]

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Click Fraud & Ad Fraud: Common Questions Answered | The Click Fraud Blog

05 Nov

More marketers have become aware of the problem of click fraud and ad fraud on their paid search campaigns. As part of this, there are often plenty of questions around how click fraud works, or how much it costs the average search engine marketer.  With lots of information about click fraud, ad fraud and the […]

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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

05 Nov

Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them. It’s for this reason that from the start of your […]

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How to Wisely Use Data In Your Social Media Campaign

05 Nov

Social media is a powerful tool. It can be a place for enjoyment, but it is also a place for marketing and influencing. Platforms like Instagram, Facebook and Twitter are key to any social media campaign. If you’re creating a brand, selling a product or simply trying to make connections, then you’ll want to incorporate […]

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How to Wisely Use Data In Your Social Media Campaign

05 Nov

Social media is a powerful tool. It can be a place for enjoyment, but it is also a place for marketing and influencing. Platforms like Instagram, Facebook and Twitter are key to any social media campaign. If you’re creating a brand, selling a product or simply trying to make connections, then you’ll want to incorporate […]

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How to Onboard Customers Appropriately

05 Nov

Are you up to date on onboarding best practices? Getting new customers is one of the best feelings in the world, but if you don’t onboard them properly, you aren’t setting them up for success. This could mean a poor customer experience, as well as customers who leave you as soon as they sign up […]

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The 5 Best Amazon Marketing Companies of 2020

05 Nov

Amazon continues to dominate as the world’s largest e-commerce site.  They already have an existing pool of active users and billions in revenue to plug your store into and start making sales.  But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers.  So, with over 2.5 million […]

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Great Home Service Company Websites Nail the F.A.C.T.S.

05 Nov

F.A.C.T.S. – Found, Accessible, Content, Trust, Synced In a previous life, I worked for a home service company. We had a fleet of more than 25 trucks and a 40,000 square foot facility full of equipment. It was an impressive operation, and I frequently gave tours to new employees, partners, etc. There was one vantage […]

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Four ways to test your marketing ideas instead of trusting blogs

04 Nov

30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo chambers if relied upon solely. Marketing innovation comes not by reading the work of others, but by continually testing and […]

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Pharma blockchain technology for medical companies

04 Nov

Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including pharma blockchain. In simple language, pharma blockchain technology is a decentralized […]

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Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021

04 Nov

What Happened? Last month Facebook announced that they will be making changes regarding their attribution window settings.  💡 Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021. Attribution allows us to see the […]

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How to prepare your content strategy for a COVID-19 winter

04 Nov

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts. Creating empathetic and emotionally-driven content will be more likely to […]

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How to Best Leverage DSAs with Search Campaigns

04 Nov

Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google Ads account, you should definitely consider introducing a DSA campaign into the mix. Google’s DSAs are an easy way to quickly and efficiently scale traffic […]

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10 Expert Tips to Optimize Your Google Local Advertising

04 Nov

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully […]

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How to Repost Instagram Feed Posts, Stories, IGTV, and Reels : Social Media Examiner

04 Nov

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […]

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How to Embed Actual Tweets in WordPress Blog Posts

04 Nov

Do you want to embed individual tweets in your WordPress blog posts? Embedding Tweets in your blog posts allows you to easily quote tweets inside your posts as well as make them more engaging. You may have seen many popular blogs and news websites embedding tweets from organizations and individuals in their articles. It makes […]

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How To Be a Great Partner

04 Nov

There are a ton of benefits to building co-branded partnerships, including cost-effective marketing strategies, bigger audiences, and the opportunity to quickly create relationships with new leads. Which is why building your partnerships and being a great partner is essential. Brand partnerships, often referred to simply as co-branding efforts, leverage your audience and marketing prowess with […]

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Ways eCommerce Brands can Increase Brand Visibility and Awareness in 2021

04 Nov

The result of businesses having to find innovative ways to maintain business continuity and profitability throughout 2020 has seen eCommerce stores popping up at an extraordinary rate. However, the disruption that COVID-19 inflicted on businesses has made it difficult for brands to stand out from their competitors across the online platform, particularly with […]

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Ways eCommerce Brands can Increase Brand Visibility and Awareness in 2021

04 Nov

The result of businesses having to find innovative ways to maintain business continuity and profitability throughout 2020 has seen eCommerce stores popping up at an extraordinary rate. However, the disruption that COVID-19 inflicted on businesses has made it difficult for brands to stand out from their competitors across the online platform, particularly with […]

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