The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips) 02 Feb It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest […] Read More
How to Add Categories and Subcategories in WordPress 02 Feb Recently, a reader asked us how to create subcategories in WordPress. In WordPress, your posts can be organized into different categories and tags. You can even create subcategories for further organization. It’s important to use categories and subcategories correctly, so you can help your readers find the content they’re most interested in. Proper content categorization […] Read More
Search Console Discover report now includes Chrome data 02 Feb Tuesday, February 02, 2021 Discover is a popular way for users to stay up-to-date on all their favorite topics, even when they’re not searching for something specific. Publishers and site owners can already access the Discover performance report to review important metrics about how your site performs in Discover where it appears in the Google […] Read More
What are Core Web Vitals? 02 Feb What is the Google Page Experience Update? This will be a major update to the Google algorithm that will bring a wide variety of metrics known as Core Web Vitals together to form a page experience ranking factor. It’s slated to occur in May of 2021, so you have some time to address any changes […] Read More
Anchor Texts vs Keywords: A Full Breakdown 02 Feb One of the first questions new clients ask us is about the difference between anchor text and keywords. Aren’t they the same thing? No, not exactly. They seem similar and both appear in your content, yet there is a substantial difference between the two. Not understanding how they each work could result in your site […] Read More
How to Use Beacon Data With Paid Search and Social Campaigns 02 Feb Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […] Read More
Looking ahead: 9 predictions for social media marketers in 2021 and beyond 01 Feb In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many […] Read More
Align your objectives with your vision 01 Feb An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day to day workload Lack of integration between strategic vision and the tactics needed to get there is a problem I often find when reviewing marketing strategies. That’s why I created […] Read More
Leveraging customer data and AI to drive ecommerce growth in 2021 01 Feb 30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like curbside pick-up, to increase shopper’s comfort levels in the midst of a pandemic. To leverage large quantities of customer data from multiple sources, brands will […] Read More
Designing Logos for Sprout Social’s Business Resource Groups 01 Feb Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo […] Read More
Five ways to use VPN in digital marketing 01 Feb 30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures browsing privacy, but marketers can also benefit by connecting to its various servers around the globe. With VPN, marketers can […] Read More
Target Competitors – Facebook Interest Based Audiences 01 Feb Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors’ audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product-related keywords, but what about a social media site like Facebook? There are no keywords, […] Read More
How To Get PPC Clients For Your Agency | The Click Fraud Blog 01 Feb With a boom in digital marketing, more people are setting up their own boutique search management agencies. Is the market saturated? Well, there are a lot of agencies for sure. But, you’ll be pleased to hear, there is plenty of work to go around. It’s just a case of knowing where and how to find […] Read More
10 Steps to an Effective Brand Strategy That’ll Bolster Your Business 01 Feb Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not […] Read More
How to Fix Broken Twitter Card Images in WordPress 01 Feb Do you want to fix broken Twitter card images in WordPress? Twitter automatically tries to display a thumbnail image when someone shares a link from your WordPress site. However, sometimes it may show the incorrect thumbnail which makes your website look unprofessional. In this article, we will show you how to easily fix broken Twitter […] Read More
How big a threat to your website is link building hacking? 01 Feb Remember when SEO was just about the keywords? In 2020, search engine optimisation has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams. Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way […] Read More
How big a threat to your website is link building hacking? 01 Feb Remember when SEO was just about the keywords? In 2020, search engine optimisation has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams. Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way […] Read More
Best WordPress Calendar Plugin – 2021 Review 31 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage […] Read More
Episode 16: Why Is Instagram The Way It Is? 31 Jan Reading Time: < 1 minute In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this […] Read More
16 – The Social Media Hat 31 Jan Reading Time: 9 minutes Ok! Today we’re gonna talk about the Instagram API! Yay!!! I know you’re at least a quarter excited as I am but before you hit unsubscribe, hear me on this. Understanding what the social network APIs are and why they’re critical to successful social media management is going to be valuable […] Read More
How to Find Which WordPress Theme a Site is Using 31 Jan Have you ever come across a great-looking WordPress site and wished you could get the exact same theme? Often we hear from readers asking us for help finding the name of a theme that they love on someone else’s website. Luckily, it’s easy and free to check a site’s theme. In this article, we’ll show […] Read More
Best WordPress Backup Plugins – 2021 Review 30 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this pretty important question, then you’ve landed in the right place. Without […] Read More
How to Disable WordPress Admin Bar for All Users Except Administrators 30 Jan Do you want to easily disable the admin bar in WordPress? By default, you can easily disable the WordPress admin bar for any user from the dashboard. But this method can take time if you have a lot of registered users on your site. In this article, we’ll show you how to disable the WordPress […] Read More
5 SEO Tips For Bonanza E-Commerce Sellers 30 Jan As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce […] Read More
Ultimate Guide to Online Reputation Management 30 Jan Ultimate Guide to Online Reputation Management The internet is full of misinformation, but an active online reputation management strategy can protect your brand from being tarnished. Online reputation management (also referred to as ORM) is an important strategy to include in your digital marketing tool box. In this guide we’ll discuss: What is online reputation […] Read More
Gain SERP Insights On A Daily Basis 30 Jan Daily Pulse is the newest BrightEdge innovation to help our customers gain real-time insights into keywords, performance and competition on a daily basis. As Michael Hurley, Director of Product Management at BrightEdge said when asked how Daily Pulse fit into the BrightEdge platform, “It became apparent that having a level of visibility on a daily […] Read More
Why We Choose Opt-In List Building 30 Jan According to statistics, email marketing generates $44 for every $1 spent. That’s an ROI of 4400%! What’s more, shoppers are also found to spend 138% more when marketed to via email, and email is shown to be 40 times more effective for acquiring customers than Facebook and Twitter combined. From stats like these, it’s obvious that email […] Read More
Why We Choose Opt-In List Building 30 Jan According to statistics, email marketing generates $44 for every $1 spent. That’s an ROI of 4400%! What’s more, shoppers are also found to spend 138% more when marketed to via email, and email is shown to be 40 times more effective for acquiring customers than Facebook and Twitter combined. From stats like these, it’s obvious that […] Read More
Brand New Order Process for HOTH Web Copy 29 Jan If you’re interested in purchasing HOTH Web Copy, we have some great news for you. We just launched a major upgrade to our order process! We’ve worked tirelessly over the last 9 months to completely redesign Web Copy’s order process to bring YOU a more customizable and user-friendly experience than ever before. And now we’re […] Read More
A strategic framework for top-down vision realization 29 Jan A practical tool for linking business or digital vision with goals, objectives, strategies and KPIs What do you want to achieve and how will you get there? OGSM is a widely-used approach for getting focus to translate a vision into business and marketing strategy. What is OGSM? OGSM stands for objective, goals, strategies and measures. It’s […] Read More
